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Legal Loopholes: What You Need to Know Before Running a Sweepstakes

Thinking about running a sweepstakes to boost your brand or grow your email list? It can be a smart move, but ignoring the rules can land your business in trouble.   Why You Can’t Afford to ...

Micro vs. Macro Influencers in Sweepstakes: Who Drives Better Results?

Influencers can make or break a sweepstakes campaign, but should you choose micro-influencers or macro-influencers to promote your next giveaway? Let’s break down what each type offers and which m...