Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Running a successful sweepstakes can be an effective way to engage customers, increase brand awareness, and drive sales. Here’s a comprehensive guide to help businesses design and execute a successful sweepstak...

Influencers can make or break a sweepstakes campaign, but should you choose micro-influencers or macro-influencers to promote your next giveaway? Let’s break down what each type offers and which m...

Running a sweepstakes is a fantastic way to capture attention and build engagement with your audience. Read: Setting the Record Straight: Yes, Sweepstakes Are Real! To stand out from the crowd and keep participants...

Running a successful sweepstakes is all about engagement, and one of the best ways to achieve that is through user-generated content (UGC). Encouraging participants to create and share their own c...

Running a sweepstakes may look simple on the surface, but a lot of planning and organization goes into a successful promotion. From compliance to creative concepts, here’s an inside look at what happens behi...

Subscription boxes have taken the world by storm, offering curated selections of everything from beauty products to gourmet snacks. With this growing trend, brands have started using sweepstakes to attract ...

Entering sweepstakes can be exciting, but are you unknowingly giving away too much personal information? With digital sweepstakes booming, it’s essential to understand how to protect your data while s...

Sweepstakes can be a powerful tool for brand growth—but how they’re promoted can make or break a campaign. Should you invest in paid ads to drive entries fast? Or let your sweepstakes grow organically t...

Sweepstakes are a proven strategy to grow your email list, social followers, and customer leads, but with great data comes great responsibility. As consumers grow more privacy-conscious, brands must bal...