Sweepstakes and Gen Z: What Young Consumers Really Want

Gen Z (born between 1997 and 2012) is changing the way brands approach sweepstakes.

They want more than just prizes—they’re looking for interaction, purpose, and personalization.

Here's how to make sweepstakes that truly connect with this younger audience.
 

1. Make It Interactive

Gen Z loves content they can engage with. Simple entry forms won’t cut it. Add polls, mini-games, or interactive stories that make the experience fun.

Platforms like TikTok and Instagram are ideal places to run interactive sweepstakes.

Read: Top 5 Successful Sweepstakes Campaigns and What Made Them Work
 

2. Use Social Media to Connect

Gen Z lives online, especially on platforms like TikTok, Instagram, and YouTube.

To get their attention, brands need to run sweepstakes where Gen Z already is. Encourage entries through likes, shares, hashtags, or video submissions.

More from SweepsForMe:

• Running a Sweepstakes? Here’s How to Navigate Laws and Avoid Legal Pitfalls
• How to Make Your Sweepstakes Entry Legal: Here's A Guide to Navigating Sweepstakes Laws
• Staying Above Board: Key Steps To Legally Host Your Online Sweepstakes

3. Offer Meaningful Prizes

Gen Z prefers prizes that fit their lifestyle—tech gadgets, gift cards, eco-friendly products, or exclusive experiences.

They also value causes, so consider donating to a charity on their behalf or offering sustainable products as prizes.
 

4. Be Transparent

Gen Z values honesty. Be clear about how their data will be used, and keep the rules simple.

Avoid any fine print tricks—they won’t trust you if they feel misled.
 

5. Let Them Create Content

Let Gen Z be part of the campaign. Ask them to create videos, memes, or short stories as entries.

This not only boosts engagement but also spreads awareness organically.
 

Final Thought

To win over Gen Z, sweepstakes need to be fun, fast, and authentic.

Make it social, make it simple, and most importantly, make it worth their time.

Previous article: The Future of Sweepstakes: How AI and Machine Learning Are Changing the Game


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